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	<title>Business Insights &#38; News Blog &#187; WatchAs</title>
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		<title>The Rise of Universal Paid Search – Search Engine Watch</title>
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		<pubDate>Wed, 10 Feb 2010 01:15:22 +0000</pubDate>
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				<category><![CDATA[Pay-Per-Click]]></category>
		<category><![CDATA[2f]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Search]]></category>
		<category><![CDATA[search engine watch]]></category>
		<category><![CDATA[search search engine]]></category>
		<category><![CDATA[SearchSearch]]></category>
		<category><![CDATA[text ads]]></category>
		<category><![CDATA[The Rise]]></category>
		<category><![CDATA[Universal]]></category>
		<category><![CDATA[WatchAs]]></category>

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The Rise of Universal Paid SearchSearch Engine WatchAs I noted in &#34;2009: The Year AdWords Attacked Organic Search,&#34; Google made a series of changes, some rather dramatic, to their once staid text ads last &#8230;




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