PPC Consulting: Avoiding the Client Bad Beat Stories – Search Engine Watch

PPC Consulting: Avoiding the Client Bad Beat StoriesSearch Engine WatchHis company became responsible for a $250000 AdWords spend when his client went bankrupt. Smith had worked with this company for more than three years and …

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The Rise of Universal Paid Search – Search Engine Watch

The Rise of Universal Paid SearchSearch Engine WatchAs I noted in "2009: The Year AdWords Attacked Organic Search," Google made a series of changes, some rather dramatic, to their once staid text ads last …

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