March 24th, 2010 at 7:43 am
Pay-Per-Click allowing-rival, European, major-blow, marketing-week, purchase-trademarked, service-undermines, trademark law
Marketing Week Google's AdWords victory 'is major blow for brands'Marketing WeekLVMH claimed Google's AdWords service undermines brands and breaches European trademark law by allowing rival advertisers to purchase trademarked keywords. … addthis_url = 'http%3A%2F%2Fadwords.the-venture.net%2Fwordpress%2Fgoogles-adwords-victory-is-major-blow-for-brands-marketing-week%2F'; addthis_title = 'Google%26%238217%3Bs+AdWords+victory+%26%238216%3Bis+major+blow+for+brands%26%238217%3B+%26%238211%3B+Marketing+Week'; addthis_pub = '';
Excerpt from:
Google’s AdWords victory ‘is major blow for brands’ – Marketing Week