April 25th, 2010 at 12:25 pm
Pay-Per-Click Engine, evangelist, evangelist-at-google, Modeling, search engine, smx, the-calculations, the-raw, words-evangelist
Attribution Modeling: It's Here, It's Now And You Need To Embrace ItSearch Engine Land (blog)At SMX West, Frederick Vallaeys, AdWords Evangelist at Google said, “We don't want to do the calculations for you, though. We just want to give you the raw … addthis_url = 'http%3A%2F%2Fadwords.the-venture.net%2Fwordpress%2Fattribution-modeling-its-here-its-now-and-you-need-to-embrace-it-search-engine-land-blog%2F'; addthis_title = 'Attribution+Modeling%3A+It%26%238217%3Bs+Here%2C+It%26%238217%3Bs+Now+And+You+Need+To+Embrace+It+%26%238211%3B+Search+Engine+Land+%28blog%29';
Here is the original post:
Attribution Modeling: It’s Here, It’s Now And You Need To Embrace It – Search Engine Land (blog)